Vavou Case Study

Online Marketing

Suite of Internet Sales and Marketing Tools

The Client

VAVOU - London, UK.

The Business Challenge

Marketing for small business has tended to be rather fragmented, time consuming and technically intimidating - often more of a distraction from running a successful business than creating competitive advantage. The challenge is to create an ultimate online sales and marketing resource for a small business that will deliver a comprehensive suite of online marketing tools, the "best of the web" to small business owners.

The Solution

Vavou is an integrated suite of ALL the best Sales and Internet marketing tools in one beautifully simple package. It is a comprehensive suite of the World's best online applications in one location. Here a small business owner can

  • Engage customers with compelling newsletters
  • Update them with a blog or advertising campaign
  • Sell them products in the shop URL'S
  • Go up the search engine rankings, just by keeping in touch with customers.

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And all this can take place in only a few clicks with no technical knowledge required

Key Features

  • A comprehensive suite of online marketing tools, the "best of the web" like Elegant website, Email marketing, eCommerce and Tender solutions etc
  • Ease of use, Account Management etc
  • Networking tools: Blog, Newsletter, Research & Feedback app etc

Technologies Involved

SQL Server 2008, MS Enterprise Library Data Access Block, LINQ, Replication, .NET 3.5, C#, Web services (ASMX, REST), ASP.NET web framework, Telerik Ajax control framework.

The Results

  • For small business owners aka members: Democratization of popular online marketing techniques, simplified, made easy to use and most importantly it's all accessible under one roof.
  • For visitors: a vibrant and easy to search and access marketplace of small businesses/specialists, offering a vast range of expertise, information about various businesses, their products as well as a range of contact and communication possibilities.

Customer's Quote

I wanted to pass on my thanks to you and the team for all the hard work and effort in getting Vavou to its Beta launch. It was really a great feeling to see the launch of the site after such a lot of work and I am sure that the team shared in this feeling.View the larger Image We are all thrilled to see the site finally go live and feel really excited about what lies in store for all of us.

The GGK team has been a pleasure to work with and has been highly professional and extremely diligent. We are looking forward to a long and mutually successful working relationship as Vavou grows.

- Daniel Bobroff, Partner, Vavou